What is SEO?
Search engine optimization (SEO) is a process of improving positions in organic (non-paid) search results in search engines. The higher the website is, the more people see it.
The history of SEO dates back to the 90s when the search engines emerged for the first time. Nowadays, it is an essential marketing strategy and a growing industry.
If you want to learn SEO, you should remember that it requires a lot of creative, technical and analytical work. There are many techniques with different goals, however, the main point will remain the same – to be among the highest results in organic searches.
Simply said, SEO is about running the right website for the right people.
It isn’t only about a perfect structure or technical background of the website. Your web has to be filled with quality well-optimized content tailored to the needs of your audience. Make sure your content is good enough to be linked by other websites.
SEO is a complex discipline that needs your full attention. And the best part? It evolves all the time so your website must always keep up with the changes.
Why should I learn SEO?
Search engines such as Google, Bing, Yahoo! and others index websites to create an order based on various ranking algorithms. Can we identify these algorithms? Yes and no.
Google uses more than 200 ranking factors. We know many of them: content, backlinks, or technical things such as site speed, but there are many kept as a secret.
Search engines are used by the internet users when they are searching for something. And you want to be that “something”, don’t you? It doesn’t matter whether you sell a product, service, write a blog, or anything else, search engine optimization is a must.
Your website needs to be indexed by search engines. Otherwise, you’re lost.
Wise SEO activities improve your rankings in the search engine results page (SERP). Higher rankings mean higher traffic. If the traffic is engaged, it will bring conversions.